The best way to get an athlete sponsorship is to first develop your skills in a certain sport and compete regularly. The better your results, the more likely you will be to procure an athlete sponsorship from a company or many companies. As you begin to develop your skills and produce results, you will want to write a race resumé that outlines your race results and other successes within the sport. This document will show a potential sponsor that you are serious about racing or competing and that you can produce results.
A sponsor will want to know that their logo will be highly visible, and the best visibility is attained by standing on the podium. Show the sponsor that you can get their logo noticed by producing good race results. Even if you have not won a race, list your top finishes and be sure to mention how you are improving to ensure you get a podium spot in the future. Your race resumé should be submitted along with a cover letter that explains the steps you are taking to achieve your athletic goals; be sure to explain how the athlete sponsorship would factor into those plans.
Research the company carefully before submitting any materials for a potential athlete sponsorship. Find out what products they offer that would help you in your pursuits, and find out how your competitions can help the company gain more exposure to key markets. You want to essentially sell yourself to the company as the best marketing option. Companies may offer you a full sponsorship that will pay for entry fees and all essential gear, or they may offer very nominal sponsorship that does not amount to much. Never turn down sponsorship, no matter how small, as this is often an opportunity to build a relationship with the company for future sponsorships.
Think outside of the world of athletics when searching for an athlete sponsorship. Some regional and national companies that have nothing to do with athletics may want more exposure with certain markets that your participation in athletic events can provide. Find out if any companies outside the athletic world offer sponsorship opportunities, and do not be afraid to approach local companies for potential sponsorship as well. The company may not have considered athlete sponsorship before, but if you approach them with the idea and give them plenty of reasons to invest in you, the likelihood of a sponsorship deal is greatly improved.
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